Genk is not like other cities. It's always been a mix of things that have been thrown together in the best possible way. Just like they combined two local football teams into one of Belgians big five, Genk can be described as the mix of the warmth of Limburg, with all the great positives a complete multicultural society brings. In Genk, you can just be yourself.
For their ongoing campaign to promote local shopping Doe es Genk I was commissioned by SirFish to create a series of fun photos showcasing safe shopping during the COVID-19 pandemic. Starring roles went to Genk's superstars Peppe Giacomazza and Elisa Guarraci, meaning great fun on set!
Client: Stad Genk
Agency: SirFish
On-Set Creative: Evelyne Zeeuws
Make-Up: Jenny Peters Creative Content

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