It's midnight in Hasselt. The iconic bell tower of the cathedral strikes twelve. Most of the city is asleep, but in the Jenevermuseum the distiller is still working. Refining his recipe to create a new batch of their delicious jenever. However, a shadow looms behind him. One swift blow, a horrific scream and then silence. Blood slowly drips from the distillation column, with a killer on the loose. 
With this story, guests of the museum can unleash their inner Poirot and delve deep into a film noir murder mystery game. 
We got to create a short film to showcase the experience.
Key Art

Key Art (one of 6 variants)

I was commissioned to create a stills and motion ad campaign, as well as create assets for the game, both again in stills and motion. We were responsible for creating a complete campaign concept inspired by the game. This included writing a script for the movie. (2 minute short, 30 second commercial, 15 second social teaser). We also created and sourced some additional props, including an authentic style tripod capable of capturing crime scene photos of the early 20th century). 
Motion
Short Film
Short Film - Black & White version
Game Assets
Arsenic label based on authentic labels
Arsenic label based on authentic labels
Credits
Client: Jenevermuseum - Stad Hasselt
Director & DOP: Kris Van de Sande
Camera Operator & Grip: Arno Poppelaars
Make-Up & Styling: Jenny Peters - Creative Content
1st Assistant & BTS Photos: Kevin De Borger
Talent: Lissa Timmerman, Jan, Steven, Inge, Margot, Marleen
On-Set Creatives: Joke Smets, Kathleen Puzio
Exective Producer: Davy Jacobs
On-Set Producer: An De Cleyn
Key Art Retouching: Fourside
Costuming: Huis Bayens
Video editing & Portrait Retouching: Kris Van de Sande
Composer: Dan Couper
Video shot on SIGMA fp
Stills shot on Hasselblad X1D & X1D II
Lighting: Aputure & Profoto

Police Crime Scene Report based on authentic 1910 methods and graphics

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