The Jenevermuseum in Hasselt is one of my favourite places to just wander around and soak in the atmosphere. Every single corner oozes history. So when I I got the preliminary request to start conceptualising a series of cinematic images showcasing the production of jenever, I was immediately sold.
Distilling is a very methodical job with a lot of variables that have to be controlled. Like making a great espresso, or making a photo on film and developing it. So I dived in, and over the course of a year I hopped by the museum several times to observe Jan & Steven practice their craft creating the annual batch of their famed house-jenever. (And of course, taste it).
When getting the final go, we created the ten images and the video to not only showcase the craftsmanship, but also the uniqueness of the job, and to find Jan's successor.
We spent three days in the museum creating this ten photo shoot, and an additional day shooting a 90 second commercial. We only managed to set off the fire alarm once.
Client: Jenevermuseum Hasselt
1st Assistant: Nele Bellings
Styling: Astrid Van Canneyt
Producer: An De Cleyn
BTS Video: Timo Vandiest
Behind The Scenes
Video by Timo Vandiest.