Diageo World Class

Each year, Diageo organised the World Class. A contest for the world's best bartenders. In 2013, Antwerp's Carl Van Droogenbroeck represented Belgium with his Last Call cocktail.

"The Last Call is a seemingly simple drink based on Johnnie Walker Gold Label Reserve with its smooth balance of honeyed tones, creaminess and Scottish West Coast smoke.Carl’s cocktail subtly combines this excellent Scotch with the robustness of coffee and gentler herbal notes, while raspberry gives it a layer of freshness. ‘I wanted to make something similar to, yet not as heavy as, an espresso martini for my colleague Patrick (America) at the end of a long night,’ says Carl, ‘I knew he liked Manhattans and this is what we created.’"

An all-natural light style was requested by the client, so we used all available lighting, and followed Carl for an evening. 

Agency: Edelman

Client: Diageo